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A brand that gained a new identity and evolved into a new digital presence.

Rebranding, visual identity, UX/UI, institutional website and e-commerce connected to support the company’s growth.

Page developed for Grupo Nanotecno shown on a laptop

Challenge

An identity that no longer represented the company’s expertise, strength and maturity.

Scope

Rebranding, visual identity, UX/UI, institutional website and e-commerce.

Impact

A renewed brand, consistent digital presence and a new sales and presentation channel under one identity.

The transformation

Grupo Nanotecno

Rebranding, visual identity, UX/UI, institutional website and e-commerce connected to support the company’s growth.

First, we rebuilt the identity

After analyzing the business, market and positioning, we developed a complete rebrand with a new symbol inspired by the letter N, a new palette, typography and visual system.

A brand that matches the operation

The new identity began to communicate expertise, trust, agility and solidity, aligning brand perception with the quality of the company’s products and services.

Later, it was time for the next step

Once the identity was established, we worked together again to develop Grupo Nanotecno’s new website and bring its digital presence up to the company’s new level.

From identity to experience

The website translates the new brand, presents the company and portfolio, builds trust and also works as an e-commerce platform — a new commercial channel designed for growth.