A concept with an identity of its own
The strategy began with the creation of Mr. and Mrs. King, characters inspired by the dynamic of the film Mr. & Mrs. Smith. The concept gave the launch personality, recognition and visual cohesion.
Plano King
A 360° campaign that turned a product launch into demand generation.
Creative concept, outdoor, video, landing page and CRM connected to take Plano King from attention to commercial opportunity.
Challenge
Introduce Plano King to the market while turning attention and interest into commercial opportunities.
Scope
Branding, online and offline campaign, video, outdoor, landing page, inbound marketing and RD Station CRM.
Impact
More than 350 leads captured organically through the launch video and story teasers alone.
The transformation
King Store Brazil
Creative concept, outdoor, video, landing page and CRM connected to take Plano King from attention to commercial opportunity.
Online and offline working as one campaign
The narrative reached the streets through outdoor media and continued online through a launch video, story teasers and a dedicated landing page designed to capture interest in Plano King.
From attention to a commercial journey
The landing page was integrated with RD Station CRM to organize captured leads, support opportunity management and connect marketing and sales within the same strategy.
An organic launch with a measurable response
Before any paid media, the launch video and story teasers alone captured more than 350 leads — a result created by connecting the concept, communication, landing page and CRM.
+350leads captured organically
350+ leads captured organically
Creative concept extended across online and offline channels
Landing page integrated with RD Station CRM
Marketing and sales connected in one journey
Project evidence
Assets that made the transformation visible.
Launch videoThe centerpiece of the teaser strategy and organic lead capture.
Outdoor campaign in the streetThe final creative shown in its outdoor media context.
Comelato Company
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